Gadget Reporter
  • Digital Camera
  • Printers
  • Laptops
  • Router
  • Sqribble Reviews
No Result
View All Result
Gadget Reporter
No Result
View All Result
Gadget Reporter
Home Latest Tech News

Review Monitoring: Top 5 Best Practices

Naomi Telly by Naomi Telly
June 17, 2022
in Latest Tech News
Reading Time: 6 mins read
Source: rc-compliance.com

Source: rc-compliance.com

Gone are the days when businesses had to buy radio ads in order to convince potential customers to spend money on their products and services, in what was known as a “push” method of attracting new customers. Nowadays, reviews do the heavy lifting, pulling customers toward the businesses. This utility underscores the need for companies to track reviews and respond to them in a process known as review monitoring.

What is Review Monitoring

Source: corporatefinanceinstitute.com

Review monitoring is the process of tracking customer reviews posted on review sites or product pages on e-commerce sites. It also involves identifying brand mentions and what customers are saying about your products or services.

Review monitoring mainly relies on web scraping, which itself is the automated collection of publicly available data using bots known as scrapers. To find the reviews, these bots use specific keywords such as the brand’s name or registered trademarks, e.g., the product’s name. They then extract the brand-specific reviews from the review sites or social media platforms, convert them into a structured format, and save it for download as a JSON or .csv file.

Benefits of Review Monitoring

Usually, review monitoring offers numerous benefits. These include:

  • It enables companies to safeguard their reputation by responding to and consequently addressing any negative feedback
  • Responding to reviews boosts a business’s local ranking on search engines
  • This process provides insights into consumer preferences, giving companies pointers on how to improve their products or services
  • Real-time review monitoring enables companies to resolve issues raised by their customers more quickly. Quick responses show consumers that you care and that you are listening – it boosts customers’ confidence in your brand. It also deescalates situations that otherwise might have gotten out of hand.
  • Review monitoring enables companies to understand location-specific or country-specific customer preferences, thereby helping them to formulate go-to-market strategies

Challenges Affecting Review Monitoring

By virtue of its reliance on web scraping, review monitoring is impacted by the same challenges that constrain web data extraction. These impediments include:

  • IP blocking
  • CAPTCHA puzzles
  • Sign-in and login pages
  • Complex web structures
  • Dynamically changing content
  • Geo-blocking/geo-restriction
  • Outdated and irrelevant reviews/data
  • Review spam

These challenges can indeed derail the process of tracking reviews, preventing you from extracting maximum value from the genuine feedback given by customers. But all is not gloomy as you can resolve them using review monitoring best practices.

Top 5 Review Monitoring Best Practices

Source: smallbusinessbonfire.com

Here are the top 5 best practices when tracking reviews:

  1. Use Residential Proxies
  2. Focus on real-time web scraping
  3. CAPTCHA resolving capabilities
  4. Use advanced off-the-shelf scrapers
  5. Slow the speed of web scraping

1. Residential Proxies

A residential proxy is a reliable but expensive type of proxy. It assigns residential IP addresses and routes traffic through real users’ mobile phones or personal computers via a software program installed on the devices. This arrangement creates a situation where the proxy ‘tricks’ web servers into thinking that all web traffic that is routed through the devices is being sent by their real owners. As such, they are not easily blocked.

In addition to preventing IP blocking, residential proxies offer access to review sites that practice geo-restriction. They, therefore, act as a gateway to reviews that would otherwise be inaccessible.

While we’re on the topic, if you’re looking for a reputable provider, Oxylabs’ Residential Proxies are ethically-sourced, reliable ones, so definitely check it out. 

2. Real-time Web Scraping

As detailed, real-time review monitoring enables businesses to resolve issues quickly that may otherwise escalate to unmanageable levels. To identify such issues as fast as possible, you should undertake real-time web scraping. This approach retrieves review data as soon as they are posted, enabling you to respond fast.

3. CAPTCHA Resolving Capabilities

Source: bdtechtalks.com

Websites, including review sites, implement anti-scraping techniques, one of which is the use of CAPTCHAs. While these puzzles are meant to stop any bad bots from accessing the sites’ content, some service providers offer scrapers that use artificial intelligence and machine learning to solve them. Thus, it is vital to select scrapers that offer this capability.

4. Use Advanced Scrapers

Advanced scrapers guarantee success. This is because they are developed and sold by service providers whose business is modeled around the creation of technologies that boost the success rate. For instance, these service providers often include an auto-try system that sends a new request every time a server fails to send the desired response. At the same time, advanced scrapers offer features such as a vast pool of residential proxies, proxy rotators, CAPTCHA-solving tools, and more.

5. Slow the Web Scraping Speed

Source: mygreatlearning.com

Websites detect bots by the number of requests sent within a second or minute. As web scrapers are bots, which are capable of sending numerous requests at a go, it is important to slow the web scraping speed to avoid detection. This approach helps the scraper mimic human browsing behavior.

Bonus Tip: Why Do Customers Even Write Reviews?

Okay, you now know the best practices for review monitoring that can help you improve your business. But, which one is most suitable for you. Well, the answer can be found in the explanation of each one. On the other hand, people that can’t find answers there should look at things from a different angle.

Generally speaking, the most important thing is to understand why someone writers review. The reason why they do that depends on the type of customer they are. According to our research, there are a few types of customers that write reviews. You will easily recognize them. Because of that, read short explanations below!

Customers That Are True Believers

Source: spectrio.com

Among all your customers, there are those that are so-called “true believers”. They are strongly connected to your brand and products and services that you offer. Because of that bond, they feel like they have the right to share their opinion about your company. When they write a positive comment, that means they truly are impressed with what you are doing. On the other hand, if their comments are negative, that means you truly disappointed them with something. These are comments that you should put into consideration.

Vengeful Customers

As we said, the most loyal customers also sometimes share negative comments. However, that is rare. On the other hand, vengeful customers are those that never leave a positive comment. Their reviews have only one purpose – to punish businesses. For some reason, they are angry (in most cases, not because of your business), and they will do whatever it takes to ruin your reputation. Even if you somehow manage to fix things, they will not be satisfied. Their intention is not to make you better – they only want to express negative opinion.

Altruists

Altruists are people that do not even put into consideration the brand they are using. Their only goal is to protect or suggest particular products or services to other customers. You can be sure their comments are without any emotions. They will strive to reach high level of objectiveness and explain the experience they had with your business. As you can conclude, they can either be positive or negative.

Customer Evangelists

Source: constantcontact.com

Customer evangelists are even more positive type of review writers than true believers. Even if they are not 100% satisfied with your brand, they will share positive comments about you. Generally speaking, these people often like to share more than one comment. We advise not to put into consideration their comments always because they are not 100% realistic all the time. Their reviews contain passion and they only want to support your company which is not a useful feedback always.

Doubters

The name of this group of review writers says the full story. There are people that are simply doubters. They are afraid of not making a mistake and that is the reason why their comments are some sort of “catharsis”. That is an available option that allows them to relieve their cognitive dossnance. They are mostly negative and can’t promote your business in a positive light at all. But, if you monitor reviews in the best possible way, you will give answers to their doubts with adequate evidence. In other words, you will know how to protect yourself.

Conclusion

Review monitoring enables companies to stay on top of consumers’ feedback. It offers numerous benefits, although a few challenges still impact it. But you can go around these issues by implementing the top 5 practices discussed in this article.

Related Posts:

  • Top 10 Best iPad For Artist 2023 - Top Choices for Drawing
  • Top 10 Best Laptop Under 250 2023 - Top Budget Gaming Deals
  • Top 7 Best Smart Glasses and VR for your Entertainment 2023…
  • Top 7 Best Tech Gadgets Under 50$ - Complete Review
  • Top 7 Best Home Theater Projector 2023 - Review & Buying…
  • Top 7 Best Robot Vacuum Cleaners 2023 - Complete Review
  • Top 8 Best HP Laptop For College Students 2023 - Review…
  • Top 8 Best Cellular Tablet 2023 - Review & Buying Guide
  • Top 7 Best Windows Tablet Under $300 2023 - Complete Review
  • Top 9 Best Micro SD Card for Tablets 2023 - Review &…
Tags: BusinessesMonitoringPracticesReviewTips
Previous Post

10 Best LGA 1151 CPU For Gaming 2023 – Powerful Intel Processors

Next Post

E-Blue Cobra Ergonomic Gaming LED Mouse – 2023 Buying Guide

Naomi Telly

Naomi Telly

Related Posts

Latest Tech News

Top 10 Best Smart Winter Gadgets 2023 – Keep Your House Warm

March 1, 2022
Nikon D850 2023 - Reduced to the Lowest Price
Latest Tech News

Nikon D850 2023 – Reduced to the Lowest Price

February 22, 2022
How to Instagram Direct Message on PC
Latest Tech News

How to Instagram Direct Message on PC – 2023 Complete Guide

by Kenneth Little
December 2, 2021
If you've deleted messages on Instagram, you can recover them
Latest Tech News

How to See Deleted Messages on Instagram – 2023 Full Guide

by Kenneth Little
December 1, 2021
Best Smartwatches
Gadgets

10 Best Budget Smartwatches 2023 – Which Are Wearable And Trending Now

by Kane Dane
December 3, 2021
kitchen gadgets
Latest Tech News

Wonderful Kitchen Gadgets Of The Year – 2023 Buyer’s Guide

by Kane Dane
December 1, 2021
Gadgets

4 Best Macbook Accessories for Programmers 2023 – Improve Your Speed

by Abdirahman Robson
November 14, 2022
0

If you have been using a laptop or PC for work or fun, you probably find something missing all the...

Read more
Source: creativelive.com

Starting Photography? Here Are 5 Equipment You’ll Need If You’re On A Budget 

August 22, 2022

10 Best Laptops for Teletherapy in 2023 – Hot Picks

July 8, 2022
Best Router Under $200

9 Best Router Under 200 2023 – Top Picks + Guide

best router for at&t fiber featured image

Top 10 Best Router For ATT Fiber 2023 – Have the Fastest Internet

Ninja Air58 Cherry Blossom Red

Ninja Air58 Cherry Blossom Red – 2023 Lightweight & Unique

June 24, 2022
E-Blue Cobra Ergonomic Gaming LED Mouse – Buying Guide

E-Blue Cobra Ergonomic Gaming LED Mouse – 2023 Buying Guide

June 24, 2022
Source: rc-compliance.com

Review Monitoring: Top 5 Best Practices

June 17, 2022
Best LGA 1151 CPU for gaming

10 Best LGA 1151 CPU For Gaming 2023 – Powerful Intel Processors

June 13, 2022
Best Earbuds For Streaming - Enjoy Smooth Streaming Experience

12 Best Earbuds For Streaming 2023 – Enjoy Smooth Streaming Experience

June 9, 2022
  • About
  • Privacy & Policy
  • Contact

© 2023 Gadget Reporter is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Amazon, the Amazon logo, AmazonSupply, and the AmazonSupply logo are trademarks of Amazon.com, Inc. or its affiliates.

No Result
View All Result
  • Digital Camera
  • Printers
  • Laptops
  • Router
  • Sqribble Reviews

© 2023 Gadget Reporter is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Amazon, the Amazon logo, AmazonSupply, and the AmazonSupply logo are trademarks of Amazon.com, Inc. or its affiliates.